Blonde Bilinga: Building Community Buzz for a Premium Developer
Client: Highlife Property Group
Developer/builder launching Blonde Bilinga at 307 Golden Four Dr, a luxury coastal project focused on effortless sophistication and lifestyle.When Highlife Property Group approached us about their latest development, Blonde Bilinga, they didn’t want another glossy real estate campaign.
They wanted intrigue. The brief was simple in words, but complex in execution:
Create something that makes people stop scrolling… without showing the building.
Challenge
How do you launch a high-end coastal development when you can’t show a single render - not until the end title card? How do you make something irresistible without revealing the product?
The campaign needed to feel local, human, and premium - something that could connect emotionally with potential buyers while staying true to Highlife’s reputation for sophistication and authenticity.
We had three months from inquiry to delivery. Public locations, permits, tight timelines, and a strict creative constraint: let curiosity carry the story.
The Creative
The concept was developed by Chelsi Donohue, and directed by Trinity Leigh, known for her actor-first approach and comedic storytelling. Together Cubit built a campaign that focused on the people and the place.
Three lead films anchored the rollout:
Footsteps of Intrigue (30s)
A quiet sequence of knee-level tableaus. Strangers cross paths, pause, and look toward something unseen. Curiosity spreads. The only text: COMING SOON.
Gaze of Wonder (30s)
Close, people portraits of those same characters. Genuine micro-expressions and unspoken awe. Capturing the feeling of discovering something worth seeing.
Spread the News (45s)
A full and vibrant taste of the coomunity that is Balinga, with movement and excitement from our already well-known cast, we ht the ground riding!
Community Interaction
continued the narrative at a local coffee cart, turning curiosity into connection. Free coffees, local chatter, real community — Blonde’s story grounded in the neighbourhood it would soon call home.
Why It Worked
This campaign didn’t rely on scale. It actually thrived on restraint.
Economy of scale: one cast, one location, multiple deliverables.
Premium tone: Professionals touching every part of the process.
Narrative discipline: the building stayed hidden until the very last frame of each film.
Longevity: assets designed to live on social long after the launch.
It was a masterclass in doing more with less. Trusting emotion and design to drive intrigue.
Production (What it really took)
Pre-Production
Location Recce & Permits
We pre-scouted footpaths behind 307 Golden Four Dr (Bilinga/Tugun), mapped crowd flow, and aligned with Council requirements for commercial filming in public areas. This ensured a safe, respectful footprint and avoided on-day surprises.
Production
Post-Production
Base edits reviewed to picture lock (client alignment on pacing, selects, titles, music vibe).
Colour grade: warm, sunlit, refined.
Sound: restrained SFX build (steps, breeze, distant surf) beneath a modern, upbeat track.
Deliverables
3 finished reels, each in 9:16, mastered for social.
BTS photo/video selects for added social reach.
Repurpose pack (optional): unused micro-moments cut into extra snackable reels for the build phase.